Collaboration however is as much an attitude as it is skills, and is sustainable in the longer term. Collaboration in the “external” view is not a short term fix. It takes time to build-up trust and understanding, not to mention developing the connections that make the collaboration strategy really work and add value. That is not to say that collaboration cannot solve short term issues, it can and does every day, but achieving the trust and relationships needs takes time.

Pressured by increasing competition, shorter product lifecycles and increased risk, companies today see the advantages of connecting to a variety of collaborators and collaborator types. In other words, the logic of collaboration is shifting. With it, firms’ outlook, protection mechanisms, and mission are shifting too. As result Long-term focus, less IP, and more joint strategizing. Above all, the activity of an organization is no longer about individual wellbeing. Today, there is more and more talk about ensuring the survival of the whole. Therefore, Thee Zorba have opened arms to those companies who are looking forward for collaboration. It is a powerful tool for all small business owners, regardless of industry or type of business you have. It is the connections you form with others, and the ways you collaborate with those connections, that will help you grow your business to new levels. If you are not convinced that business